Rocawear is an urban clothing empire that has rocked the fashion world for over a decade. The brand represents a global lifestyle that was launched off the astonishing success of Shawn “Jay-Z” Carter. His popularity as an artist was conducive to Rocawear’s appeal to the urban audience.

Although the company’s genesis sprouted from hip hop music, Rocawear has created a culture way beyond the music realm. They initially targeted the domestic urban customer but their styles have pushed far beyond the core urban culture and out to international borders.

Rocawear clothes has augmented its brand to develop children’s lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men’s loungewear, ladies shoes, watches and sunglasses.

Rocawears focus is to provide clear innovation in its designs and it is because of this that the company has achieved spectacular success. The company has made hip-hop history by becoming one of the top brands that produce high quality designs at an affordable price and also reflects the taste of today’s urban fashion savvy customers.

Jay-Z is one of the todays most successful artists and has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean “Diddy” Combs. Jay-Z is the driving force behind Rocawear, Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films, and Armadale vodka.

He also co-owns the 40/40 Club (a New York sports bar), the New Jersey Nets, and has a line of Reebok sneakers. The S.Carter Collection still holds the record for the fastest selling Reebok shoe in history and made him the first non-athlete to have a signature line of sneakers. Jay-Z received the GQ’s International Man of the Year award because of his acclaim as an entrepreneur.